99 Minds

99minds is a digital gift card platform that enables merchants to sell, manage, and redeem gift cards across multiple sales channels for example, shopify, saleforce, bigcommerce. To help WooCommerce merchants adopt the platform more easily, 99minds required a seamless integration that would allow stores to connect with their gift card system without complex setup or custom development for every implementation.

IntegrationWoocommerce
TechnologyWordpress &
PHP
ProductDigital Gift Cards
Platform99minds
IndustryGift Cards &
E-commerce

99Minds

Scope

Our engagement focused on enabling a seamless connection between the 99minds gift card platform and WooCommerce through a custom WordPress plugin. We developed the complete integration to support both gift card purchase and redemption workflows, ensuring they functioned naturally within the WooCommerce shopping experience. Alongside plugin development, we handled the installation and configuration process, integrated the required APIs, and continue to provide maintenance and compatibility updates to keep the solution reliable as WooCommerce and the 99minds platform evolve.

The Challenge

  • While 99minds already provided a robust gift card platform, WooCommerce merchants needed a practical way to connect their online stores with the service.

  • The integration had to simplify the onboarding process, securely connect each merchant's store with 99minds, and ensure that gift cards behaved like a natural part of the WooCommerce shopping experience.

  • Beyond installation, the solution also needed to support the complete customer journey, from purchasing a gift card to redeeming it during checkout, while respecting WooCommerce's order lifecycle, currency handling, and checkout process.

Our Approach & Solutions

Rather than building a standalone gift card system, we focused on creating a reliable bridge between WooCommerce and the 99minds platform. Our goal was to make the integration feel native to WordPress while allowing merchants to continue managing gift cards through the 99minds ecosystem.

1. WooCommerce Plugin Development

We built a dedicated WooCommerce plugin that connects stores directly with the 99minds platform. The plugin handles the installation workflow, securely exchanges the required store information during registration, manages authentication with the 99minds platform, and provides merchants with a straightforward setup experience.

2. Merchant Onboarding & Store Registration

A key part of the project was simplifying the onboarding experience. We developed an automated registration process that collects the necessary WooCommerce store information, securely transfers it to the 99minds platform, and completes the merchant registration flow. During setup, the integration automatically establishes the required connection between WooCommerce and 99minds so merchants can begin using the platform without unnecessary manual configuration.

3. Gift Card Purchase Integration

We integrated the complete gift card purchasing workflow into WooCommerce. Using the provided widget integration, merchants can display gift cards directly on their websites while customers can browse, configure, and purchase them as part of the normal shopping experience. Once purchased, the gift card is processed through the 99minds platform and delivered to the customer while remaining fully integrated with the WooCommerce checkout flow.

4. Gift Card Redemption

We implemented gift card redemption directly within the WooCommerce checkout process. Customers can enter their gift card details during checkout, validate the available balance, and apply the value to their order without leaving the website.

5. WordPress Integration & Maintenance

Beyond development, we handled the deployment of the plugin within WordPress environments and ensured that the integration remained reliable as WooCommerce and platform requirements evolved.

The Results

  • The completed integration allows WooCommerce merchants to connect their stores with the 99minds gift card platform through a dedicated plugin instead of relying on custom development for every implementation.

  • Merchants can onboard their stores more efficiently, offer digital gift cards directly through their WooCommerce websites, and provide customers with a straightforward purchase and redemption experience within the existing checkout process.

  • This project demonstrates our experience in developing custom WooCommerce integrations that connect third-party SaaS platforms with real business workflows.

  • By building and maintaining the 99minds WooCommerce plugin, we created a dependable integration that simplifies merchant onboarding, enables end-to-end gift card purchasing and redemption, and allows WooCommerce stores to extend their capabilities while continuing to use the familiar WordPress ecosystem.