We approached the project by first translating the approved Figma designs into a custom WordPress implementation, focusing on maintaining the visual direction accurately while ensuring the website remained responsive and easy to navigate across devices. Since IndieVisual works across multiple video formats and continues to build its portfolio and content library, we looked beyond static pages and created custom post types for portfolios, podcasts, packages, and blogs. This gave the team a more structured way to manage different types of content without relying on separate page layouts for every update. The website also needed to support the operational side of IndieVisual's production workflow, so we integrated Xped CRM to connect the website with the systems used by the business. Alongside the main website, a significant part of the work focused on marketing landing pages, allowing specific campaigns and offerings to have dedicated experiences without being restricted by the structure of the core website. Once the content structure and functionality were defined, we developed and tested the website across devices, ensuring that the custom content types, CRM integration, and landing pages worked together within the overall experience. The result is a flexible WordPress website that gives IndieVisual greater control over its growing portfolio and content, while providing the foundation needed to support ongoing marketing activities and business operations.