Sparsh Skin Clinic
Sparsh Skin Clinic
Scope
We designed and developed the Sparsh website with online appointment booking, WhatsApp and call integration, and a structured treatment catalogue. We also developed an EMR system for managing patient records and treatment history, along with a follow-up process, local SEO, and digital marketing to improve patient engagement and visibility.
The Challenge
Booking an appointment meant a phone call during clinic hours, which is inconvenient for patients and interrupting for a working clinic. Once a patient had visited, there was no reliable way to bring them back for a follow-up or review, so continuity of care depended on the patient.
Records lived in the usual files, which are slow to search and hard to keep. The clinic was largely invisible for the treatments people in Navi Mumbai were actively searching for, so new patients were finding it difficult.
The task was to close all of these at once, booking, follow-up, records, visibility, and outreach into one connected system the clinic could actually run day to day.

Our Approach & Solutions
Website design
We built Sparsh, a clean and well-organised website that presents the clinic's full range of services clearly and makes booking easier. The treatment catalogue is structured in a way so a visitor can find any condition or treatment quickly for booking. Also, whatsApp and call options are placed within easy reach throughout the site.
Online appointment booking
We replaced the phone-only model with online booking, a dedicated appointment page. We added direct “WhatsApp" and "Talk to Expert" options, meeting patients on the channels they already use and turning website visits into booked consultations.
Follow-up
We built a follow-up process into the patient journey so the clinic can bring patients back for reviews and continued care without relying on manual tracking. This keeps treatment on schedule and helps the clinic maintain the continuity that good dermatological care depends on.
EMR system development
We developed an electronic medical records system for the clinic, giving Sparsh a single, secure place to hold patient records, treatment history, and visit notes. Records are easy to retrieve and consistent from one visit to the next, replacing paper files with organised, safely managed patient data.
SEO
We optimised the site around the treatments and conditions that patients in Navi Mumbai actually search for, improving how the clinic ranks for high-intent local terms across its dermatology, hair, and aesthetic services, so new patients can find Sparsh at the moment they're looking for care.
Marketing
We supported the clinic with marketing to keep Sparsh visible and bring qualified patients back to the site, building a steady presence rather than relying on word of mouth alone.

The Result
Sparsh now runs on one connected system, patients can book online at any time, through the site, WhatsApp, or a direct call, rather than only during clinic hours. Follow-ups are handled as part of the process, patient records live in a secure EMR that any visit can be built on, the clinic is more visible in local search for the treatments it offers, bringing in new patients who are actively looking.

