Roger N Reckon was founded in 2013, the brand had the advantages of experience in their industry yet the growth was staggering. Over the knowledge transfer period, my primary outlook on this problem statement was that their brand visual identity system was no longer finding home within their own audience.

Challenges
Generic & saturated visual identity,
Unclear Sales Strategy,
Inconsistent Brand Messaging,
Lacking : Individuality / Brand Personality

Moving the brand forward can not done by fixing one or two problems. Hence, we first decided to conduct our research over the brand’s problem of stagnation from scratch and came up with a step by step need based action plan that we could deploy and test individualistically in contrast to the approach of a grand launch in a single go.

Once we were confident to move ahead with our brand positioning ideologies we ventured towards developing the brand mark. Shown below are few of the exploration of sketch drafts that went underway this phase.

This is the consolidated preview of brand guidelines and the identity’s usage parameters. We decided to move ahead with the palette from sharp tangerine family since high energy was a key attribute along with absolute solid black for the high intensity contrast levels.

We also solidified branding AI Prompts for consistency in branding along with store theme and our in-store employees & technicians uniform.

Once we were through with branding and identity phase. We jumped right into marketing phase, this is where wrote strategies for offline & online brand promotions and marketing.

We already knew that traction building will take time, for the same reason we prioritised marketing strategies over product development initially so the brand presence starts to get stronger while we are working on product design and development parallely.

We started our product design & development phase with the landing website. The targetted focus here was to streamline and simplify our user’s journey.

Whilst developing a completely new model from scratch in sales strategy we introduced home delivery of major in-demand services targetting masses.

The big challenge here was to design a booking system that’s intuitive for a completely non-tech personnel, which included a back-end system of accepting bookings manually as we needed to deploy our in-store technicians for at-home service bookings.

This was the core challenge of the hardware repair industry, the problem statement was to design a mobile application that will help our technicians find the root cause of hardware or software level problems in a PC before performing repairs.

We solved this problem specifically by introducing only boolean operations in our technician’s application making sure that they take first 5-10 minutes of any repair cycle by generating a detailed report through this application giving our customer confidence in the technician’s diagnosis.

At the close of financial year 2025-2026, we noted a jump in our revenue by 43% in comparison to last year’s revenue.

Although my initially expectation before touching the branding phase was to stay above 50% YOY growth but we were still 7% short. This could have been because of the industry level sales decline due to shooting prices of PC parts which started Jan 26. Nevertheless 43% is still impressive growth, commendable to team’s hard work. At the current rate next projection is coming out close to 30% YoY growth.